Last week I wrote about Mobile-First Indexing, this is where Google predominantly uses the mobile version of a website for indexing and ranking within their search engine, rather than the desktop version.
Here I outline some best practices to make sure your website has the highest possible chance to get crawled, indexed and ranked within the worlds largest search engine.
- Let Google Bot access your content.
Make sure that you are not blocking the Google bot from crawling the mobile version of your website and not using any ‘noindex’, ‘nofollow’ or ‘Disallow’ tags that may prevent search robots crawling your site
- Make sure that your content on desktop and mobile is the same.
Especially now, whilst Google is planning to switch over to using just the mobile version when ranking websites. Most new websites will only be crawled via mobile versions of a site, whereas older websites will potentially still be crawled via desktop versions until March21. If your mobile version is a lighter version of your desktop version then you may well see rankings decline in the future.
- Utilise Structure Data
Using structured data to mark up the type of content on your website is a great way of telling Google what your website is about. However, make sure that both versions carry the same mark up.
- Use Metadata.
Meta data is hugely important within SEO to tell users what they’ll find on your website when they click to it from the search engines. Make sure you use the same metadata on both mobile and desktop versions of your website.
- Be aware of showing ads on mobile.
If you successfully show adverts on the desktop version of your website, the same success might not be possible with the mobile version. Remember, if you show adverts right at the top of the page on a mobile device, this could take up the whole page via mobile, resulting in a poor experience for visitors.
- Carefully use images
Use high quality images with correct resolution and correct format. Formats accepted by Google include BMP, GIF, JPEG, PNG, WebP and SVG. Unify ‘alt tags’ for images on both mobile and desktop as well as the content. For further information follow Googles ‘Image Best Practices‘
- Follow Video Best Practice
Use one of the supported formats when displaying videos on mobile – 3g2, .3gp2, .3gp, .3gpp, .asf, .avi, .divx, .f4v, .flv, .m2v, .m3u8, .m4v, .mkv, .mov, .mp4, .mpe, .mpeg, .mpg, .ogv, .qvt, .ram, .rm, .vob, .webm, .wmv, .xap
Utilise structured data on your video and make sure the video can be easily viewed and accessed from mobile devices easily. For further information follow Googles ‘Video Best Practices‘