- Increased ranking keywords by 66% Year on Year
- Increased monthly traffic 86% Year on Year
The Problem
Trevor Lee is a name that many people know in Cornwall. He is a popular face at many networking events and runs the hugely popular podcast ‘Better Presentations – More Sales.’ He’s a fantastic coach and mentor offering presentation and sales training both in person and virtually. Trevor came to Amanda White Digital feeling that he had needed SEO for months but never knew where to start.
Trevor was producing fantastic content in the form of Podcasts every week but his online visibility was stagnant.
The Strategy
Trevor wanted to learn how to do the SEO side of thing himself. He wanted some guidance and someone that he could come to when he had specific SEO based questions. We started with an SEO audit of his website. This uncovered the things that were doing well. Plus areas that would benefit from improving.
What became very clear very quickly was that all of the wonderful content that Trevor was creating wasn’t getting found online. When looking at his Google Search Console account. A really great piece of software that looks at your SEO traffic. The popular terms that were driving clicks. Weren’t really the terms that he expected to see.
Using an SEO audit document we created a plan to work on each section one by one. This meant using Keyword Research to find what keywords would be better targets for Trevor. It also meant aligning his pages and navigation to these keywords. We restructured the websites navigation to accomodate these better terms.
Many of the podcast pages were also unable to be found on the website. From the home page, we struggled to find them. If we struggled, we knew Search Engines would struggle too. We implemented a plan to utilise the podcast content more and get it seen by more people online.
Once the audit was ready. I delivered 1 to 1 training with Trevor to explain each element. If there was something flagged within the audit. I would explain why it was an issue and what the benefits of fixing would achieve. We had monthly training sessions together guiding Trevor on how to make the changes. But most importantly why we were making the changes. Understanding the ‘why’ helps get the most from SEO training.
The Results
We worked together for 4 months. Implementing on site changes. All of the content was there. We just needed to use the right words and allow search engines to find it.
The results were fantastic. With a 65.64% increase in indexed keywords comparing May 21 with May 22. This resulted in an 86.12% increase in estimated monthly traffic year on year.
Each month we are seeing more and more growth whilst Trevor puts into practise the newly acquired SEO skills.
But most importantly. Trevor is happy and seeing more visits to his Podcast than ever before.
Conclusion
SEO is different for every single business. Many sites will need to think about the three pillars of SEO. Technical, Content and Links. But when a client comes to you already creating an epic amount of high quality content. All was needed was some technical tweaks and training and the results are already being seen.
If you would like to know what SEO can do for you. If you’re looking for SEO Cornwall services with a proven track record. Then do drop me a line.