I get asked all of the time, by businesses if they really need a PPC manager. They may have been managing the PPC account themselves and generally seeing good returns. Seeing existing value for money and are not sure they want to spend more to have someone manage the account for them.
However, there are so many benefits to hiring someone to manage your PPC accounts. The money that you invest into PPC management can quickly see you becoming even more successful without any effort on your part. Meaning you can focus on running your business in the knowledge that your PPC is working as hard as it can for you.
Why hiring a PPC Consultant can help you save and even make money
Hiring a PPC Consultant could be a wise investment that gives your business a much-needed boost without giving you too many fees to worry about. In this blog post, I look at PPC marketing – and how you could benefit from hiring somebody to manage this process for you.
What is PPC and how can it help your business?
PPC or Pay-per-click marketing is a type of ad campaign where the advertiser pays every time a customer clicks on their advertisement when it appears in the search results. If the user doesn’t click your ad, you don’t pay.
When it comes to getting found online there are loads of ways. Whether you’re found on TikTok, Facebook, Amazon or good old trusted search engines like Google. If you are using a search engine, you have two options to be shown. SEO, or the ‘free’ results. Then the paid results. The SEO results take time to achieve. you may need to invest months into content creation and link-building PR campaigns to see your brand rise up the ranks. But with PPC, you can see instant results. With the only barrier being how deep your pockets are.
Are you wasting money on PPC?
Many businesses discover the benefits of PPC and decide to implement it themselves. This can bring you returns and even profits but it still doesn’t compare to the benefits of using a specialist PPC Consultant. Without an expert by your side, you could miss out on new advertising techniques that are becoming popular. have campaigns set up poorly, not be tracking the right conversions and miss out on optimal performance.
On top of this, PPC Consultants know how to use search engines to their advantage, such as the keywords people are most likely to seek out. Your consultant checks each facet of your ad campaign including the ad copy, keywords, extensions and assets to make sure it gives the best results. Then it keeps checking. Marketing changes, and people’s acceptance of advertising changes. Your messaging needs to constantly evolve. PPC marketing is not a set-it-and-forget-it platform. It needs constant monitoring, tweaking, testing and improvement.
Do you need a PPC Consultant?
The pay-per-click industry is always changing alongside current marketing trends – with innovations which make the whole process easier for both websites and advertisers. For example, responsive search ads can offer many more benefits compared to legacy expanded text ads.
Another recent advancement is Google’s Performance Max campaigns, which consolidate your online ads from various channels and use machine learning to optimise them further. But how do you know if Performance Max campaigns are right for your business? PPC consultants understand this industry, allowing us to use the tools available with ease whilst you focus on what you do best, running your business.
How hiring a PPC Consultant can help you save money and make money
As a PPC consultant, I will optimise the account in a variety of ways to increase visibility, lead generation, and conversion rates, meaning more people see and use your services for the same or even less budget. This allows you to make the most of the money at your disposal, increasing your return on Ad Spend (ROAS) in next to no time.
While the consultant and campaign both involve a fee, you’ll be able to confidently upscale once the campaign provides you with a stronger profit. The initial investment is always worth careful consideration; though it’s clear that a pay-per-click consultant has plenty to offer any business hoping to increase its reach.
Hiring a professional pay-per-click consultant is the only way to effectively guarantee the company’s campaigns are able to succeed long-term while embracing the latest advertising innovations.
If you’re thinking about hiring a PPC consultant then do get in touch as I offer a free 30-minute consultation to all prospective clients. my services range from offering a 1 off audit of your PPC account. Followed by actionable 1-1 training to get your account up to speed without the ongoing spend. I also offer ongoing management where you don’t have to worry about the PPC account and simply let me take over the running of the account. supported by weekly or monthly reporting. Weekly or monthly zoom or face-to-face meetings to discuss progress. I like to become an extension and a part of your team. Who is on your side to help your business to grow?
If you have any PPC questions. Give me a shout. I’m always happy to talk. Or, read my latest case studies here.