Author Archives: amandawhitedigital

Increased conversions 55% Year on Year Reduced cost per conversion by 4% year on year Maintained client’s target ROAS The Problem The client came to Amanda White Digital needing PPC management for a 6 month project. The account had been working fantastically beating their target Return on Ad Spend – ROAS of 4.0. Meaning, forContinue reading “Client Case Study – PPC Search Campaigns For a popular UK Gifting Brand.”

I’m continuing my series of blog posts covering the S’Peaky Digital Marketing meetup that was held earlier this month. The next talk that I want to share insights from is from Florence Bate Communications. Florence is a PR and communications specialist concentrating on B2B and B2C work with influencers. What to look out for whenContinue reading “S’Peaky Digital With Florence Bate”

Last week I wrote about Joe Turnbull and his 5 ways to smash video marketing in 2022. From his presentation at the S’Peaky Digital Marketing meet up. This week i’m reflecting back to the meet-up to highlight another wonderful speaker. I have heard about Belinda Shipp through some of my own clients. Who have workedContinue reading “S’Peaky Digital With Belinda Shipp”

Today I was super excited to be attending the second ever Digital Meetup hosted by fellow local digital marketing agency Peaky Digital. When I say excited. Let me explain. I love digital marketing and all things geekery. But I am a solo worker. I work from home alone. Any excuse to swot up on myContinue reading “S’peaky Digital With Joe Turnbull”

Monthly Ad spends reduced by 15% 45% increase in conversions year on year Reduction in average cost per conversion The Problem The client came to me with a requirement for PPC management for a 6-month project. The client was currently spending more than they wanted to on a monthly basis. I was hired to reduceContinue reading “Client Case Study – PPC For a Global Supply Chain & Logistics Provider.”

I was recently invited to take part in a webinar about running a business and raising kids. The idea for this webinar was from the wonderful Izzy Wisniewska. From creatos media in Birmingham. Alongside other entrepreneurial mums and dads. We discussed the highs and lows of running a business whilst raising children at the sameContinue reading “How to run a business whilst being a parent”