Author Archives: amandawhitedigital

Do I really need to hire someone to manage my PPC?

I get asked all of the time, by businesses if they really need a PPC manager. They may have been managing the PPC account themselves and generally seeing good returns. Seeing existing value for money and are not sure they want to spend more to have someone manage the account for them. However, there areContinue reading “Do I really need to hire someone to manage my PPC?”

From Google Universal Analytics to Google Analytics 4

Insights from the Majestic podcast As a freelance SEO consultant, I was delighted to receive an invitation to participate in The Majestic SEO podcast about Google Analytics and the shift to its latest version GA4. It was an incredible accolade to be recognised as an industry expert and given the opportunity to share my insightsContinue reading “From Google Universal Analytics to Google Analytics 4”

Happy Healthy 2023

My Christmas wasn’t quite what I had in mind. In fact, after the last two years of Lockdown Christmasses, I was really looking forward to this year. I don’t think it could have gone much worse! Thursday 22nd December It’s the 22nd of December. My hubbies last day in the office and my last dayContinue reading “Happy Healthy 2023”

A night of glamour at the Western Morning News Business Awards

Spoiler alert, I lost. However, if you read one of my recent posts you’ll know why I still consider this a massive win for Amanda White Digital. Small but mighty. After being notified that I’d been shortlisted as a finalist for Start-Up Business of the Year in the Western Morning News Awards, it was timeContinue reading “A night of glamour at the Western Morning News Business Awards”

A New Chapter for Amanda White Digital

I’m thrilled to announce that Amanda White Digital has been featured in a niche book all about SEO! Not only is this a tick off the business bucket list, but perhaps a small step toward closing the gender gap in the world of SEO too. The Unfortunate Truth Like much of tech, SEO is anContinue reading “A New Chapter for Amanda White Digital”

Winning an award is always a thrill, but what if you lose? 

Entering your business for an award can feel a bit unnatural and braggy. As small business owners, we can be guilty of just keeping our heads down and working hard. We downplay our wins and don’t have the self-confidence to put ourselves out there. But what if I told you that even if you don’tContinue reading “Winning an award is always a thrill, but what if you lose? “

Client Case Study – SEO Improvements for Move Physiotherapy Cornwall

The Business Move is an independent physiotherapy clinic based in Truro. Like many small companies they built their website themselves. They had progressed from a Squarespace website to a WordPress website but hadn’t given SEO much thought. Eager to stand out from the competition and display their modern twist on Physiotherapy. Move decided to takeContinue reading “Client Case Study – SEO Improvements for Move Physiotherapy Cornwall”

Client Case Study – SEO Audit and Training for Trevor Lee Media

Increased ranking keywords by 66% Year on Year Increased monthly traffic 86% Year on Year The Problem Trevor Lee is a name that many people know in Cornwall. He is a popular face at many networking events and runs the hugely popular podcast ‘Better Presentations – More Sales.’ He’s a fantastic coach and mentor offeringContinue reading “Client Case Study – SEO Audit and Training for Trevor Lee Media”

Client Case Study – PPC Search and Shopping Campaigns For a UK Umbrella Brand

The Problem The client came to Amanda White Digital needing PPC management for a 6 month project. For anyone working in Ecommerce and retail, it hasn’t been easy over the last 24 months and it was no exception for this brand. Although consumers have flooded online since the pandemic. And It is thought that peopleContinue reading “Client Case Study – PPC Search and Shopping Campaigns For a UK Umbrella Brand”