I often get asked whether I would recommend doing PPC around keyword terms that a client already ranks for Organically?
How to use a marketing funnel to guide your keyword research and win at PPC.
Why focussing on your PPC competitors might not be worth spending as much time on as you think.
How to structure a PPC Search Campaign to bring more traffic to your business.
What is PPC? If SEO sends you free traffic why do you also need to pay for traffic via PPC? What’s the difference between PPC and SEO? Should I be doing PPC?
Read my top tips for making sure that your website is ready for mobile-first indexing by using these best practises.
What is mobile first-Indexing?
Is my website mobile friendly? Why does it matter more than ever in 2021?
What Are Interstitials? Why using them could harm your website?
Google PPC Update, Learn what changes have been applied to Keyword Types.