Working with Arco2 has been amazing. Together we have grown traffic and leads to the business through a range of digital tactics including SEO and PPC. Read the case study here.
Category Archives: PPC
Should I bid on PPC Terms, that I already rank well for via Organic results?
I often get asked whether I would recommend doing PPC around keyword terms that a client already ranks for Organically?
How to use a marketing funnel to win at PPC?
How to use a marketing funnel to guide your keyword research and win at PPC.
PPC Competitor Analysis?
Why focussing on your PPC competitors might not be worth spending as much time on as you think.
How to structure a PPC Search Campaign to bring more traffic to your business.
How to structure a PPC Search Campaign to bring more traffic to your business.
What is PPC?
What is PPC? If SEO sends you free traffic why do you also need to pay for traffic via PPC? What’s the difference between PPC and SEO? Should I be doing PPC?
Google PPC Update, Changes to Keyword Types.
Google PPC Update, Learn what changes have been applied to Keyword Types.
Advertise your products on Google Shopping for FREE!
You can now advertise your products on Google Shopping for FREE> Let Amanda White Help you learn how.
Understanding PPC. What are Google PPC Keywords and Match Types?
Understanding PPC. What are Google PPC Keywords and Match Types?