SEO – Search Engine Optimisation Consultant.
Amanda White Digital is a Freelance SEO Consultant working in Cornwall.
Do you want to increase sales and revenue from your website?
Are you wanting to get your business found when customers are online searching for the services that you offer?
Would you like to reach more customers, gain more leads and drive more revenue online?
SEO can do all of this for you. Amanda White is an SEO Specialist with over ten years of experience in the industry. Amanda can help grow your business and help take your business further online.
What is SEO?
SEO, or Search Engine Optimisation, is a method of increasing organic traffic to your website via search engines.
There are many elements that make up SEO. Quite often there isn’t a one size fits all approach, as every website and business is unique.
Although best practices should always be adhered to, SEO is always evolving as technologies change. Therefore, it is worth seeking out whether you need help with Search Engine optimisation and whether together, we can bring more traffic to your website.
Why Do I Need SEO?
The first place most people go when they require information or are searching for a product, is online. The results they see in front of them are mostly brought to you by search engines through organic results.
You can have the most beautiful website in the world but if no one can find it, it is not working to its full potential. This is where SEO can help you to appear within the organic search results each and every time a search is performed.
How Can A SEO Specialist Help?
Amanda White Digital is an SEO Specialist that can help your website to appear naturally when people are typing keywords related to your business. Starting with a technical audit of your website to identify any issues that might be stopping your website from ranking organically in the search engine results pages.
Once an audit of your website has been completed, we can discuss what has been assessed and how we can make improvements to your website to increase your organic reach through SEO.
Together we will work to improve your organic traffic through natural SEO techniques.
If you’re ready to start growing your business online and want to benefit from SEO. It can often be daunting where to get started.
I’ve put together a really simple example of how you can purchase SEO services and advice.
I can create an SEO strategy and package to suit many different business types and budgets. I will help your brand grow online through a simple 4 step process.
Step 1 – SEO Audit
The SEO audit is the fundamental first step to any SEO plan. The SEO audit provides an in-depth look at your website. It highlights any areas that require improvement and can become the starting point for any SEO package.
Step 2 – Fix Website Health Issues.
After an SEO audit is produced, areas with issues need to be fixed. These can be fixed by yourself with support from 1 – 1 training from myself. Or I can liaise with you and your internal team to implement. I can work seamlessly as an extension of your existing team. If you have developers I can work directly with them. If you don’t have your own developers. I work with trusted developers locally and can help you move your website forwards.
Step 3 – Ongoing SEO Strategy
SEO is never a quick fix solution. However, fixing errors can see instant results. To achieve long term improvements. You require a long term strategy. An online SEO strategy can be put together and delivered on a monthly basis.
Step 4 – Report
Reporting becomes a fundamental part of the SEO strategy. With any monthly package, I will provide you with a dashboard that monitors your goals. Whether you’re wanting to grow traffic, increase leads or drive increased revenue. Monthly monitoring allows transparency to see how well the strategy is performing.
Once we get to this stage, we repeat. We go back to the beginning and perform another audit. We highlight any errors or areas that need focus. The internet and search engines are always changing. Your competitors are always changing and growing. What strategy may work one year, may well need tweaking for a second year. It is recommended to re-audit a website every 6 – 12 months. In an ever-changing industry, it is important to be able to tweak and change strategy as needed and not be tied into fixed plans.
Step 1 – SEO Audits
Auditing your website so that we know how it performs and what might be holding its performance back, is always the first step when working together. The audit gives us a benchmark for improvement.
|Description||Bronze Audit||Silver Audit||Gold Audit|
|A basic level audit highlighting the most common SEO factors that may be affecting your site.||The most popular package. Detailed SEO factors and data.||A comprehensive SEO audit. Fully detailed, with recommendations including detailed full data and analysis.|
|Initial Meeting and Kick-Off Call||1 hour call via telephone or video call||1 hour call via telephone or video call||1-hour call via telephone or video call|
|Benchmark Rankings||Top 10 Keywords||Top 20 Keywords||Top 100 Keywords|
|Content Recommendations||Highlight top level factors relating to onsite content optimisation. Including Meta Titles, Meta Descriptions and H tags.||Detailed data regarding specific content elements highlighted in the bronze package.||Full data from bronze and silver package with additional recommendations and advice for improvements.|
|Competitor Backlink Analysis||Basic research with top line backlink metrics.||Intermediate competitor backlink analysis.||Full detailed competitor backlink analysis with full data and recommendations.|
|Robots.txt||Basic Check of availability||Basic check of availability||Detailed check and recommendations for improvements if required.|
|Sitemap||Basic Check of availability||Basic Check of availability||Detailed check and recommendations for improvements if required.|
|Canonical Links||Basic check of existing canonical links||Detailed check of existing canonical links with further recommendations if required.|
|Pagination||Basic check of Pagination||Detailed check of Pagination set up using best practices with recommendations.|
|Faceted Navigation||Basic check of Faceted Navigation||Detailed check of Faceted Navigation using best practices with recommendations.|
|Internal Linking and Information Architecture||Basic map of existing site structure||Basic map of existing site structure with recommendations for changes.|
|404’s error pages and 301 redirects.||Basic audit with top line details of any issues.||Basic audit with a subset of data of 404 pages and redirects.||A detailed audit of errors, following and highlighting redirect loops and paths. Highlighting 404 errors with full data available and recommendations.|
|Site Speed||As Core Web Vitals becomes a ranking factor. Site speed is more important than ever. A separate audit will be completed and recommendations regarding site speed improvements provided.|
Step 2 – Fix Website Health Issues.
Once you have your SEO audit. You can take away the data and work on the recommendations yourself.
If you require further help to action recommendations. I can be hired for additional work. I can implement some changes myself depending on the backend of your website. I can also work alongside your existing developer or external developers to implement recommendations and fix any website issues.
Step 3 – Ongoing Monthly SEO Packages
After the audit is complete. We may well have highlighted areas that require further investigation and ongoing improvements.
This is where purchasing an SEO strategy package is ideal. We can work together on a monthly strategy to implement a variety of ongoing SEO recommendations
|Description||Bronze Package||Silver Package||Gold Package|
|Competitor Research||Basic research with top line metrics.||Intermediate research with top line metrics.||Detailed research highlighting competitors ranking keywords, detailed backlink analysis, detailed content analysis.|
|Backlink Analysis||Basic research with top line backlink metrics.||Intermediate backlink analysis.||Full detailed backlink analysis with full data and recommendations.|
|Disavow File Analysis||Disavow file analysis if required.|
|Keyword Research||Basic Keyword Research||Intermediate Keyword Research||Detailed Keyword Research|
|Keyword Gap Analysis||Deep analysis of the keywords that your website ranks for. The keywords that your competitors rank for. Highlighting areas that you are missing out on and where there are opportunities for growth.|
|Content plan and recommendations||Based on keyword research. Produce a basic content plan and ideas for fresh content on your website.||Based on keyword research. Produce an intermediate content plan and ideas for fresh content on your website.||Based on keyword research. Produce a detailed content plan and ideas for fresh content on your website.|
|Image SEO||Image SEO focussing on image size optimisation and alt tag recommendations.||Image SEO focussing on image size optimisation and alt tag recommendations.||Image SEO focussing on image size optimisation and alt tag recommendations.|
|Schema Markup||Checks on whether your search engine results are receiving Rich Snippet Markup.||Checks on whether your search engine results are receiving Rich Snippet Markup.||Checks on whether your search engine results are receiving Rich Snippet Markup.|
|Local SEO||Basic Google My Business set up.||Basic Google My Business set up.||Google My Business set up. Detailed local SEO recommendations.|
|Monthly Reporting||Basic report||Intermediate Report||Detailed Report|
|Price||From £500 Per Month||From £750 Per Month||From £1250 Per Month|
Step 4 – Reports
With all monthly packages, a report is provided to you to monitor progress. This allows us to see what is working and what is not. It gives us the opportunity to change focus if required and gives visibility and clarity of work completed.
I recommend that we re-audit your website every 6 – 12 months. Especially after large amounts of work have been actioned. To make sure that we are always heading in the right direction and no new errors are causing poor site performance and opportunity.
Start growing your business online now with SEO from Amanda White.
You’re in safe hands when it comes to your website’s SEO. I have over ten years of experience in building traffic and driving revenue to websites via Search Engine Optimisation.
Read the latest Case Study From Arco2 who saw their Organic Traffic increase 17% year on year after working together.
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