Social Media Advertising By
Amanda White Digital
What is Social media?
Social Media is great for networking and socialising. In the world of digital marketing, it is a powerful tool that can be used to create a community of followers around your brand, a community of people that love what you do and want to hear more from you. Whether you use Social Media to promote products and services or simply use a platform to share your news, if you run a business, it might be worth investing time in Social Media.
Why Do I Need Social Media?
Social Media helps you to connect with your customers on a platform that they visit daily. It helps you to create brand awareness about who you are and what you do.
There are a huge variety of Social Media platforms out there with different ones designed for different needs.
Social Media Favourites
How Can Amanda White Digital Help?
I specialise in paid advertising on Facebook and Instagram. This is similar to PPC, you pay to show advertising to people whilst they are on their Facebook and Instagram profiles.
Both Facebook and Instagram advertising are a form of interruption based advertising which is different to PPC advertising.
Do I need Social Media Advertising and PPC advertising?
PPC works differently to social media advertising. With PPC, people are already searching for a product or service via keywords who are potentially at the buying stage of a journey, whereas Facebook and instagram advertising often works to target users based on interests or demographics and puts your adverts in front of them without them searching first.
Social Media advertising and PPC advertising can work brilliantly together to build a wide casting net around the audience that you want to bring to your website.
Using different technologies together, you can target different users at different stages of your marketing funnel to create a successful marketing approach.
From getting viewers to watch your videos or creating a lead generating ad that stops scrollers in their tracks, paid social media advertising is a great way to get your brand out there.
What is social Media re-marketing?
If you run an e-commerce website you will want to utilise the huge potential of re-marketing via Facebook and Instagram. Re-marketing is the act of targeting users that have previously been on your website and visited but not necessarily purchased.
Let’s pop the kettle on and have a cuppa and talk social media advertising.