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I often get asked whether I would recommend doing PPC around keyword terms that a client already ranks for Organically?
How to use a marketing funnel to guide your keyword research and win at PPC.
Why focussing on your PPC competitors might not be worth spending as much time on as you think.
What is PPC? If SEO sends you free traffic why do you also need to pay for traffic via PPC? What’s the difference between PPC and SEO? Should I be doing PPC?
Google PPC Update, Learn what changes have been applied to Keyword Types.
Understanding PPC. What are Google PPC Keywords and Match Types?