20 Jul The Benefits of Hiring a PPC Manager

Overview:

Many businesses require the expertise of a Paid Search Specialist in order to gain and sustain revenue for their brand. When Amanda White Digital took on ‘Universe Of Us’ as a client for a three-month project, I could see where there were gaps within the paid search strategy. I knew I could implement changes to ensure the PPC campaign turned around swiftly, and with maximum effect. 

For anyone unfamiliar with this marketing lingo, a PPC (pay-per-click) Campaign involves bidding on keywords, and appearing on Shopping Ads, Display Ads and YouTube Ads to name a few and displaying advertising across Google properties to drive traffic to your website. While PPC platforms like Google Ads provide user-friendly interfaces, there are still complexities that can impact the success of your campaigns, so as an SEO expert, Amanda White Digital can help in the following ways:

• To conduct comprehensive keyword research to identify high-converting keywords and create targeted ad campaigns.
• Optimise landing pages to enhance the relevance and quality score of your ads, which can lead to lower costs and better ad positions.
• Monitor campaign performance, analyse data, and make data-driven optimisations to improve click-through rates (CTR), conversion rates, and return on investment (ROI).
• Provide insights on user behaviour and trends to refine targeting and messaging strategies for better campaign performance. 

Managing a PPC campaign requires dedicated time and plenty of attention to detail: a lot of specialised knowledge goes into this. I stay up-to-date with the latest industry trends, strategies and best practices to ensure your campaign can be optimised for the maximum results. By having a dedicated PPC Manager, you are helping ensure the improvement of click-through rates (CTR), conversion rates and return on investment (ROI), all the while knowing that your campaign budget is being run effectively, saving your business money in the long run.

Results:

Before any client spends money on a campaign, we need to know that the money spent is returning profitable returns. I started by removing products from the feed that were low value with low-profit margins. Then the feed was optimised to make sure we were giving Google the maximum amount of information to advertise as possible. This included adding additional colours, gender, size and age specifics to the products. As well as using the Google taxonomy to select the most suitable categories for the products.

Within the 3 months, we started to see a steady increase in Conversions with a 496% increase from month 1 to month 3.

The Conversion rate was steadily growing month on month from 3.12% to 3.64%.

The conversion value is seeing really positive growth. With a 393% increase comparing month 1 to month 3 with an average ROAS of 8.19 for the 3 months.

Conclusion:

I make sure your paid campaign is targeting the right audience – with the right messaging – by using keyword research to identify the most affordable search terms and key demographics: in short, your ads will be seen by the right people. This will drive higher-quality traffic to your site and, ultimately, convert to sales. By optimising your whole account from Conversion tracking, Feed Optimisation, to Keywords and Ad Copy, I can improve the visibility of your ads to ensure they are appearing in front of the right audience to drive the right value to your business.

If you’re looking for a PPC Agency Cornwall please get in touch with Amanda White Digital.