Case study · Amanda White Digital Back in 2023, I wrote about how We Wear Boost got an online boost. At the time, we were six months into a brand new Google Ads account, Merchant Centre had only just been unsuspended, and we were celebrating an...
Four years, one partnership, and a Google Ads account that keeps getting better. Most case studies are a snapshot, a problem, the work, the win. This one's different. Vanner Perez and I have been working together since 2022, so this isn't the story of a quick...
One of the most common things I hear from business owners is: "Our Google Ads are running, but we're not sure if they're actually working." Sometimes they're right to be concerned. Over the years, I've audited Google Ads accounts managed by business owners, in-house teams, agencies and freelancers....
The Client Based in Brighton, this independent, family-run group of nurseries has been providing high-quality childcare for over 36 years. With multiple locations across East Sussex, they offer a nurturing environment for children aged 0–5, focusing on play-based learning and individual development. The Challenge: The nurseries...
For those whose businesses involve an online aspect, you are likely to be using Google’s analytics tool GA4 to track everything from traffic to purchases. It is an incredibly useful tool and best of all, it is free. However, since Google Analytics transitioned from Universal...
OK - so that's a big title which probably means nothing to you right now, Let me explain in simpler terms. For the last 30 years in marketing, we have been used to getting a lot of data. It's pivotal for the success of any...
Overview: Many businesses require the expertise of a Paid Search Specialist in order to gain and sustain revenue for their brand. When Amanda White Digital took on 'Universe Of Us' as a client for a three-month project, I could see where there were gaps within...
I get asked all of the time, by businesses if they really need a PPC manager. They may have been managing the PPC account themselves and generally seeing good returns. Seeing existing value for money and are not sure they want to spend more to...
I'm really pleased to announce that Amanda White Digital is now a Google Partner. I recently wrote about completing some advanced PPC training through BrightonSEO to allow me to continue to offer up to date best practice PPC Services in Cornwall. Since then, I have gone...