21 Oct From Cornish Startup to Ready to Fly: We Wear Boost Spreads Its Wings
Case study · Amanda White Digital
Back in 2023, I wrote about how We Wear Boost got an online boost. At the time, we were six months into a brand new Google Ads account, Merchant Centre had only just been unsuspended, and we were celebrating an average return on ad spend of 4.
This is the next chapter. And it ends in a way you might not expect from a case study: Boost and I no longer work together. I want to tell you why that’s one of the proudest moments of my career.
Where it started
When Sam Jackman first came to me, Boost had very little online presence. Sam had started the business after her Mum was given a heavy, hot, uncomfortable breast prosthesis following cancer, and she set out to design something better: a lightweight, colourful silicone breast form you could swim, run and live in.
Other agencies had pitched her fast growth. Sam didn’t want fast growth. She was refreshingly honest from day one. She wanted to keep manufacturing in Cornwall, keep it handmade, use sustainable materials, avoid waste, and not scale so quickly that the business lost its magic.
So that became our brief. Careful, steady growth that the workshop could keep up with.
The hoops we jumped through
I’d love to tell you it was plain sailing. It wasn’t, and that’s part of what made it so much fun.
At various points, Google decided Boost was:
- a medical product
- showing sexually suggestive images
- showing nudity
None of which was true. It’s a breast form, designed for people who have lost a breast. But advertising platforms are run by algorithms, and algorithms don’t do nuance. We spent a lot of time on policy appeals, rewriting product copy, reworking imagery and making website changes so the ads could run, all while staying sensitive to an audience who had often been through something really hard.
Some of our best-performing ads were simple comparison ads: the traditional beige prosthesis next to a bright, light Boost Breast form. No gimmicks. Just showing people there was a better option.
The numbers
Across Google Ads, from our first month in November 2022 to the end of August 2026:
- roughly £7 back for every £1 spent, on average, across the whole account
- conversion value more than doubled between our first full year (2023) and 2025, up 125%
- orders nearly doubled over the same period, up 94%
And the growth in conversion value year on year, without ever losing that return:
| Year | Growth in conversion value |
|---|---|
| 2024 | +79% on 2023 |
| 2025 | +26% on 2024 |
| 2026 (Jan to Aug) | +97% on the same months of 2025 |
By the end of August 2026, just eight months in, we’d already beaten the whole of 2025’s conversion value.
We grew the budget gradually, more than five times over across the life of the account, only stepping it up when the business was ready to fulfil the extra orders.
Saving the best till last
The best part? Our strongest stretch came right at the end.
- May to July 2026 was the best three months in the account’s history: conversion value up 142% on the same three months of 2025, still at more than £7 back for every £1.
- July 2026 was our best month ever: the highest conversion value and the most orders the account had ever seen, up 145% on July 2025, with more than £10 back for every £1 spent.
That’s not an account winding down. That’s a brand ready to take off.
So why did we part ways?
Because Boost grew up. And honestly, that was always the goal.
Over nearly four years, Sam and the team learned how Google Ads, Facebook ads, and SEO actually work. No jargon, no smoke and mirrors. They now have bigger budgets and a bigger team, and they’re ready for the kind of support a solo consultant can’t offer: an agency that can attend photo shoots, produce video campaigns, and bring experience of scaling internationally.
That’s exactly what they should be doing next. To have been part of a small Cornish startup’s journey all the way to the point where it’s ready for a bigger multi-channel agency? There’s no better feeling.
Outgrowing a relationship isn’t a bad thing
In business, we tend to treat a client leaving as a failure. Sometimes it is. But sometimes it’s the opposite. It means you did the job so well that the business has moved into a different league.
Most of my clients stay with me year after year, and for most of the year I’m fully booked. Now and again someone moves on, and when they do, there’s a waiting list ready for the next brand to come on board. If one of my clients outgrows me, I’ll count that as a win every single time.
Sam and team, thank you for trusting me with something you care about so much. I’m cheering you on as you grow even further.
Thinking about PPC for a brand you want to grow carefully? Get in touch, and I’ll add you to the list.
All figures are Google Ads data for the period I managed the account, November 2022 to August 2026.
