Four years, one partnership, and a Google Ads account that keeps getting better. Most case studies are a snapshot, a problem, the work, the win. This one's different. Vanner Perez and I have been working together since 2022, so this isn't the story of a quick...
This morning an email landed in my inbox with the subject line "Barbie is moving!" Sitting there in my Rightmove notifications, between the genuine listings and the price-change alerts, was Malibu's hottest property - the Barbie DreamHouse. Three floors, a pool, a slide, two Barbies...
Yesterday's announcement from Keir Starmer and the government on banning social media for under-16s has been the talk of every parent WhatsApp group I'm in, and honestly, it's made for a fascinating couple of days to be working in digital marketing too. I sit right...
One of the most common things I hear from business owners is: "Our Google Ads are running, but we're not sure if they're actually working." Sometimes they're right to be concerned. Over the years, I've audited Google Ads accounts managed by business owners, in-house teams, agencies and freelancers....
Does anyone actually know what cookies are? When you visit a website for the first time and that little pop-up appears asking you to accept cookies, most people simply click accept and carry on with what they were looking to do. However, there is a growing number...
I was watching Politics Live at lunchtime recently, listening to Prime Minister Keir Starmer respond to questions. One thing stood out. Almost every answer avoided answering the question asked and instead referenced the previous government. What they did, what they didn’t do, and how things...
The Client Based in Brighton, this independent, family-run group of nurseries has been providing high-quality childcare for over 36 years. With multiple locations across East Sussex, they offer a nurturing environment for children aged 0–5, focusing on play-based learning and individual development. The Challenge: The nurseries...
It's been a long time coming, but Amanda White Digital has FINALLY moved to Wadebridge. For the past ten years, I've talked about a move to town but the housing market in Cornwall is fierce. This was exacerbated in lockdown when everyone was snapping up...
Starting from zero and building a website’s traffic can be difficult if you’re unsure how to go about it, especially if you operate in an industry where there are brands already dominating the SERPs. But there are ways to uncover content topics before they’ve become...