Turning Searches into Enrolments: SEO & PPC Success for a Nursery Chain - Amanda White Digital
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Amanda White Digital Nursery Childcare SEO and PPC Case Study

22 Oct Turning Searches into Enrolments: SEO & PPC Success for a Nursery Chain

Posted at 15:38h in Blog, Case Study by

The Client

Based in Brighton, this independent, family-run group of nurseries has been providing high-quality childcare for over 36 years. With multiple locations across East Sussex, they offer a nurturing environment for children aged 0–5, focusing on play-based learning and individual development.

The Challenge:

The nurseries wanted to grow their online presence, attract more enrolments, and make every marketing pound count. They needed a trusted partner to manage SEO and PPC over an 18-month period and deliver measurable results.

The Solution

At Amanda White Digital, the Google Ad Agency in Cornwall, we created a tailored strategy starting with an SEO Audit, then focusing on ongoing high-quality SEO content, backlink building, and ongoing PPC optimisation. The goal was simple: help parents find the nurseries online and make it easy for them to take action. Organic content strengthened their search visibility, while PPC campaigns were carefully refined to drive clicks, conversions, and efficiency.

The Results

The impact was significant. Organic traffic grew by 11.89%, adding an estimated 10.2k visits, while nearly half of their monitored keywords climbed in ranking.

SEO Organic traffic up 11.89% in Google Analytics
Data from Advanced Web Rankings showing SEO growth

On the PPC side, clicks surged by 54.42%, impressions jumped 571.21%, and the cost-per-click dropped 27.84%. Conversions more than doubled (122.6%) with a 40.99% higher conversion rate, and the cost per conversion fell by 49.94%. Key actions, like tour bookings and enquiries, increased by 80.18%—directly contributing to business growth.

Google Ads graph trending upwards
Google Ads Data Improvements

Contract Duration: February 2024 – September 2025

With this contract now complete, I have the capacity to take on new PPC clients. If you’re ready to grow your business with a results-driven digital strategy, now is the perfect time to get in touch. As a dedicated PPC Agency in Cornwall, I work closely with each client to create tailored campaigns that deliver measurable results. Because I give every project my full attention, my availability is limited, and once my books are full, there is often a waiting list. Reaching out sooner ensures you don’t miss the opportunity to start seeing real growth. Whether you need help with PPC or SEO, drop me a message—let’s talk about how we can work together to take your business to the next level.

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