The Client Based in Brighton, this independent, family-run group of nurseries has been providing high-quality childcare for over 36 years. With multiple locations across East Sussex, they offer a nurturing environment for children aged 0–5, focusing on play-based learning and individual development. The Challenge: The nurseries...
For those whose businesses involve an online aspect, you are likely to be using Google’s analytics tool GA4 to track everything from traffic to purchases. It is an incredibly useful tool and best of all, it is free. However, since Google Analytics transitioned from Universal...
Yesterday I took the afternoon off from working on my clients' accounts to work on myself. I attended the first-ever Building Brands Marketing Conference in Cornwall. Although not the first Building Brands event that I have attended, it's a first for hosting a smaller intimate...
OK - so that's a big title which probably means nothing to you right now, Let me explain in simpler terms. For the last 30 years in marketing, we have been used to getting a lot of data. It's pivotal for the success of any...
It’s been a while, hasn’t it? Since my last blog post in December, it has been nonstop. With the festive period being such an important time of year for many of my clients, especially those in the e-commerce/D2C space, it was a hectic time for...
I get asked all of the time, by businesses if they really need a PPC manager. They may have been managing the PPC account themselves and generally seeing good returns. Seeing existing value for money and are not sure they want to spend more to...
Insights from the Majestic podcast As a freelance SEO consultant, I was delighted to receive an invitation to participate in The Majestic SEO podcast about Google Analytics and the shift to its latest version GA4. It was an incredible accolade to be recognised as an industry...
What is Link building for SEO? When I talk about SEO I tend to mention the three elements that pave the way to succeed in SEO. You need to work on all three of these for your SEO to be a success and to drive...
I’m thrilled to announce that Amanda White Digital has been featured in a niche book all about SEO! Not only is this a tick off the business bucket list, but perhaps a small step toward closing the gender gap in the world of SEO too. The...